04 Aug
How Using AI Can Hurt Your Business

The role of artificial intelligence in everyday life is something which has polarised the internet. Some people believe using AI is the key to growing a business, and others feel AI is destined to cause problems. There is strong evidence that the use of AI in business is more harmful than beneficial, and those companies that try to use it to cut corners and save costs may, in fact, damage their reputation and ranking on search engines. Let’s take a look at what people need to know.

How Are People Using AI?

Businesses are using AI in a wealth of different situations because many believe it has the potential to do a lot of amazing things. Some people feel that AI can be used to generate entire blogs and pages of web content, and others use it to make custom art for their websites. Other people use AI in more mundane settings like chatbots and customer service inquiries. It’s clear that AI can be applied to many situations, which is seemingly good news for people who don’t have a lot of resources or time on their hands. 

The Hidden Dangers of AI Content

Despite a wealth of opportunities seemingly ripe for the taking with AI, there are a lot of disadvantages to using it that businesses haven’t considered or don’t seem to want to acknowledge. The first and most concerning issue is that Google and search engines like it are clamping down hard on AI-written content. The algorithms Google uses to calculate the order businesses appear on search engine results are now punishing businesses with AI-generated content. Most companies search engine ranking is a big part of their success. Being able to get traffic immediately from people searching for a service or industry for the first time is a great way to bring in customers. Having that taken away from them is a massive loss. Another notable issue is that many people don’t like the idea of interacting with an AI chatbot. Some people become highly offended at the notion of customer service, which isn’t a person, feeling that it devalues them as consumers. As a result, they don’t want to interact with companies known for using AI-powered chatbots. 

Final Thoughts

At the end of the day, AI may seem like a great resource, but the truth is that it can be a massive challenge for any business that chooses to use it. The initial rush of productivity that you experience using AI is offset massively by the challenge of being heavily punished by search engines or your reputation taking a hit. AI is not advanced enough to be a reliable tool yet, and most prominent businesses acknowledge that it simply isn’t worth it right now. Perhaps one day, that may change, but as it stands, the repercussions of using AI are too significant compared to the benefits.

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